It's interesting to look at ads from the 1940s and 50s because of how they reflect prevailing attitudes about women at that time.Like this one about poor Undignified and Undainty Dot who laments the fact that she can't get dates with the popular boys because of a less-than-daisy-smelling muff. Meanwhile her pal Jean, rushes home from a rendevous to rinse her panties while extolling the virtues of LUX detergent "Before I go to bed, I'll LUX my undies. How awful to risk undie odor...it ruins a girl's popularity".
Or this advertorial for Tampax. Again, it's all about the daintiness and odorlessness of vajayjays..even at that special time of the month.
These ads differ from the Tom Ford and Dolce & Gabbana ads in that they are aimed at women while the former use women to sell things to men, but still--how will future generation see us using these as a lens?
1 comment:
Yeah, I don't know about having anything to say that's smart, but remember when we stayed home and washed our panties on Friday and Saturday nights? We still didn't have any dates. WTF?
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